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    In the world of glassmaking there are no schools, just teachers: the master glassmakers are the custodians of knowledge that is passed on from generation to generation, unique teachings and experiences transmitted orally and through gestures. They are the custodians of its secrets.
    At the time of the Republic of Venice, glassblowing was so important that blowers were granted immunity and special privileges. However, they were forced to stay in the Serenissima and never leave its territory. To keep their knowledge confined to Murano and Venice.

    Over the past centuries, master glassblowers have emerged from confinement, but have never abandoned tradition, staying true to a craft that is poised between artistic sensitivity and manual skill. Only those who strike the perfect balance between these two elements are destined to become master glassblowers.


    Glassblowing is an art: it takes dedication, patience and constant practice.
    The master glassmakers start work at dawn, testing glass strength. If it doesn’t break, they can go on with their task and start creating objects.

    They use the same tools as those employed in ancient times. Each master has his own. The most frequently used tool is the blowpipe: air is blown into the molten mass of glass, which is then rapidly shaped with tweezers, rods and shears. A choreographic series of rapid and skilful gestures that is sure to impress the viewers, leaving them speechless, in awe.

    The master creates, aided by his assistants, but at the same time he consults with the designers of each piece, artists who have been called from all over the world to inspire his gestures of creation. Each project is unique in its artistic contamination: this is the quintessence of VENINI.


    Glassmaking is an art form for a few. Some of its techniques are so complex that master glassmakers have to specialize in them, focusing on one or the other depending on their skill, natural inclinations and talents.