In 1921, Paolo Venini, who was a Milanese lawyer with a long family tradition in glassmaking, founded the company that would take the name VENINI with Giacomo Cappellin, an antique dealer. The company was established with the goal of transforming the classic craft of the glassmaker into an innovative art that could quickly dominate the scene at the Triennale exhibitions in Milan, the Biennale in Venice, and of exhibitions all over Europe and the United States.
A result that was made possible by the synergy, which was promoted by Venini himself, between master glassmakers, designers, and architects from all corners of the world that could anticipate and guide taste and imbue each model that came out of its kilns with a precise identity.
Its confident aesthetical choices, together with the extremely high quality of the products, brought its glassworks increasing success among critics and audiences.
Paolo Venini himself had been designing since the early 1930s: the Diamante glasses are from 1936, and, in collaboration with Carlo Scarpa, he created the Murrine romane.